If you’ve been growing cut flowers and are ready to start selling, one of the biggest questions you’ll face is how to price them. Whether you’re building weekend bouquets for a roadside stand or planning to join a farmers market, understanding your cut flower profit margins can help your garden grow into a thriving business. This flower pricing guide breaks it all down and offers tips for bundling blooms to boost sales.

Know Your Costs First

Before you can price anything, you need to know what it costs to grow your flowers. Factor in everything: seeds or bulbs, soil amendments, water, tools, packaging, and your time. Let’s say you spent $30 on 50 Gladiolus bulbs and harvested 400 stems. That’s about 7 cents per stem before labor and materials. Add $5 for bouquet sleeves, twine, and tags, and estimate how much time you spent growing and arranging.

Knowing your per-stem and per-bouquet cost gives you a solid foundation to build prices that make a profit—not just break even.

Research Your Market

Check out what similar growers are charging in your area. Prices vary by location, season, and customer base. Are you selling to budget-conscious roadside shoppers or boutique marketgoers looking for unique blooms like Crystal Beauty Fringed Tulips or Replete Pink Daffodils? Pricing should reflect your quality, your audience, and your niche.

Bundle Bouquets Strategically

Selling bouquets instead of single stems allows you to group lower-cost flowers with higher-impact showstoppers. Pair hardy favorites like Tete a Tete Daffodils with showy blooms like Lalibela Darwin Tulips or Miranda Double Tulips. Use filler like Baby’s Breath and foliage to add volume without increasing cost.

Aim for three bouquet sizes:

• Mini (5–7 stems)
• Standard (8–12 stems)
• Premium (13–20 stems, often with larger or specialty blooms)

A well-priced mini might start at $8, while premium bouquets can fetch $20 or more.

Use Round Pricing & Local Deals

Customers respond well to round numbers. Pricing bouquets at $10 or $15 is easier for buyers to process. Offer “market specials” like three $10 bouquets for $25 to encourage bulk buying. This helps you move inventory while maintaining good cut flower profit margins.

Add Perceived Value with Presentation

Presentation counts. Wrapping a bouquet in kraft paper and tying it with twine costs little but can make a big impact. Adding plant care tags, variety names, or a business card with your logo builds your brand and justifies a higher price point. Highlight premium bulbs like Mount Hood Daffodils or Negrita Triumph Tulips as special features.

Focus on In-Season Favorites

Seasonal blooms are more cost-effective and align with customer expectations. In early spring, feature bundles with Prince Mix Tulips and Jetfire Daffodils. In summer, switch to vibrant Gladiolus like Mojito or Plum Tart. Seasonality not only helps you control costs but keeps your offerings fresh and exciting.

Track Sales and Adjust

Keep records of what sells best, which price points move quickly, and which bundles are slow to go. You might find that $15 bouquets outsell $12 ones simply due to the perceived value. Use this feedback to refine your bundles and pricing over time.

Top 5 Tips for Pricing Your Cut Flowers

1. Know your costs down to the stem and sleeve
2. Check local prices and understand your market
3. Offer tiered bouquet sizes with clear value differences
4. Add presentation perks to raise your price ceiling
5. Test and tweak based on customer response

Top 5 Flowers to Boost Your Bouquet Value

1. Crystal Star Fringed Tulips – high visual appeal
2. Ice King Daffodils – full and fragrant
3. Orange Princess Double Tulips – standout color
4. Foxtrot Double Tulip Mix – lush and romantic
5. Strong Gold Triumph Tulips – classic and bold

Whether you’re just starting out or ready to level up your bouquet business, this flower pricing guide will help you take the next step with confidence. Selling bouquets from home or at a market can be both rewarding and profitable with a smart strategy.